Australia’s biggest driving experience, MotorWorld Sydney, will be a unique motoring festival designed to appeal to everyone.
The festival, which will run from December 1 – 4, will be suited to car enthusiasts and people looking to make their next car purchase, as well as those keen to take the family out for a day of fun and entertainment.
The event will be a Mega Test Fest, offering visitors the chance to test drive cars on track, road or off-road, making it the most engaging way for people to compare brands and models.
Managing Director of MotorWorld Sydney Kris Willand said today’s vehicle buyers wanted to be informed and entertained.
“Our main target will be families and our focus will be on giving them a chance to test drive vehicles on the street, track or off-road circuits,” he said.
With dedicated ‘zones’ in place across the Sydney Motorsport Park venue, visitors can enjoy everything from expert driving demonstrations and the latest car technology in action to on-track entertainment, product innovations and exotic automotive brands, all in one setting.
The automotive Aftermarket Zone will feature products including car parts, accessories, tools and equipment.
Additionally, the Lifestyle Zone will showcase a selection of leisure products that are ‘connected to the car’. This will include boating, camping, fishing, cycling, surfing, sailing and other outdoor activities to encourage the driver to enjoy the outdoors. It’s a perfect opportunity for mums to plan their next family holiday or for outdoorsy types to find inspiration in new products and activities.
A special ‘Ladies Day’ hosted by Mamamia publisher Mia Freedman will incorporate driving and educational experiences, as well as a range of lifestyle topics designed exclusively for women.
With 65% of women now responsible for car purchases, it made sense to create a motoring festival that is inclusive of women.
A Family Zone will be available for all members of the family to enjoy, including children.
“A quality entertainment and educational program will ensure all members of the family have a great day out,” Mr Willand said.
This includes families with young children as a child-minding centre, run by professional child carers, will give parents the chance to focus on exhibitors and their buying activities uninterrupted.
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